Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 New Ad Campaign Debuts for Flowerbomb Fragrance - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry, Beauty Launches

New Ad Campaign Debuts for Flowerbomb Fragrance

Viktor & Rolf have launched the first new new ad campaign for Flowerbomb since 2005.

Author Image

By: Marie Redding

Senior Editor, Rodman Media

Viktor & Rolf’s Flowerbomb fragrance has a new ad campaign, set to debut in July – and it’s the company’s first new ads since the scent debuted in 2005.

The new ad features model Andreea Diaconu, with colorful flowers shooting up from her hair. It was photographed by Inez van Lamsweerde and Vinoodh Matadin.

Diaconu wears only a ribbon, which is the same theme as the original ad – minus the pink netting that covered model Isabeli Fontana’s face.

Viktor Horsting and Rolf Snoeren stated: “The surreal bouquet of flowers on her head is a metaphor for positive thinking.”

Nathalie Durán, international general manager of designer brands fragrances at L’Oréal, Viktor & Rolf’s perfume licensee told WWD: “We wanted to convey a renewed sense of spirit and excitement around the fragrance that will continue to lead and inform the modern visual direction of Flowerbomb at all touch points, including a focus on refreshed visual merchandising.”

Last holiday season, Viktor & Rolf created an ultra-luxurious bottle for Flowerbomb.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics